Bluetooth Proximity Marketing + Mobile Advertising
What if you could tap every potential customer on the shoulder within 100 yards/meters of your location? Then send them a business card, advertisement or special offer directly to their mobile phone? What if you could do this constantly, without worry about the cost?
We can help you create a whole new advertising method in the mobile marketplace that will allow you to strengthen your brand and leverage this powerful strength of mobile advertising. This technology will give you the strength to monetize your high traffic area and allow your business to send different campaigns fully customized to your liking.
By adding mobile and proximity marketing you can position yourself to engage, interact, and connect with your customers on whole new level.
Basic Information about Proximity Marketing
The definition of proximity marketing from Wikepedia.com is "the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so."
If you have a Bluetooth-enabled cell phone or PDA within approximately 100 yards/meters of a Media Content Server, you can receive the content or advertisement.
Advertisers are constantly seeking new ways of measurable advertising that can accurately target and engage key consumer segments, and deliver highly compelling and relevant content that can be enjoyed by the receiver, shared with their friends, and acted upon instantaneously.
There is no charge on any content the consumer downloads. We enable our customers to promote their business by sending still images such as PNG, JPEG, BMP, GIF, animated images, audio files such as in form of Ring Tones, video clips i.e. movie trailers, text Files, Promotional or discount contents, Bar codes, mobile games and java Applications, Business Card files etc. It is even possible to send live data such as News and sports updates to targeted mobile phones.
Here is a list of content types that are supported:
- Still images [GIF or JPEG files]
- Animated images [Animated GIF files]
- Video [WMV, 3GP, RM or MP4 files]
- Audio [WAV, RMF, MP3, MP4 or Ring-tone files]
- Java Applications [JAR files]
- vCal [Calendar Event files]
- vCard [Business Card files]
- Live Data Feed [JPG and GIF]
Places that are Already using this type of Advertising:
- Shopping Centers, Malls, and Shops
- Bars and Night Clubs
- Movie Theaters and Cinemas
- Concerts and Sporting Stadiums
- Bill Boards
- Conference Halls
- Trade Shows
- Schools, Colleges, and Universities
- Car Dealerships
- Fast Food Restaurants
- Coffee Houses
- Car Washes
- Laundry Mats
- Homes For Sale
Never before have businesses been enabled with this type of technology that sends content and uses direct response advertising technique's to a consumer's mobile phone or PDA. All consumers within a relative proximity to a particular Media Content Server will have the ability to interact.
This advertising has unlimited marketing possibilities. The advertisement remains on the cell phone until it is manually deleted by the user. The user can also forward the message to other cell phone users, which in turn will generate more ad views over an extended period of time.
It is completely spam-free and FCC compliant. It asks the users if they would like to receive the content. It tracks how many people accept and reject the content, providing the sender with a detailed time and date for every transmission. The system maintains history of the Bluetooth ID which is assigned to each device, and therefore will not send users the same content more than one time, and if it is rejected the software knows not to contact the user again.